Social media marketing

UNIVERSITY OF CAPE TOWN

GET COURSE PROSPECTUS

ONLINE SHORT COURSE

SOCIAL MEDIA MARKETING

Presented in collaboration with leaders in online education, GetSmarter.

8 weeks, excluding orientation

Weekly modules, flexible learning

7 - 10 hours per week

YOU’LL WALK AWAY WITH:

The knowledge required to understand and strategise for a collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. 

The confidence to create innovative and unique social media solutions that support and service measurable marketing objectives.

Recognition of your social media marketing knowledge and skills in the form of a certificate of completion from UCT - Africa’s leading university. 

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YOUR HEAD TUTOR – KIARA HAVENGA

Kiara Havenga has almost 10 years’ experience in the social media marketing and advertising industry, and has occupied roles in a variety of contexts, from large creative agencies like M&C Saatchi Abel, to managing the marketing for a startup, and running her own social media consulting ventures. Kiara currently freelances as a social media manager for small to medium sized brands, and engages in social media strategy, content creation, the management of social media competitions and campaigns, monthly platform management, advertising management, and monthly reporting. 

Kiara is particularly passionate about creative and quality content that gets online communities engaging with brands, which is harnessed through her flair for writing, passion for marketing, and lateral thinking.

COURSE CURRICULUM

Orientation Module:
Welcome to your Online Campus 

Module 1:
Navigating the social media landscape

Module 2:
Applying a social media content strategy

Module 3:
Creating content that drives engagement

Module 4:
Managing a social media community

Module 5:
Advertising on social media

Module 6:
Measuring and optimising 
a social media strategy

Module 7:
Social media marketing management

Module 8:
Consolidating a social media 
marketing strategy

In this University of Cape Town Social Media Marketing course you’ll learn the most important lessons needed to improve the way your business is marketed online. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time. With a personalised and supported framework, you’ll study in your own time, guided by industry experts and a dedicated support team. Here’s what you’ll cover: